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In 2008’s Sleep Dealer directed by Alex Rivera, Rivera depicts a world in which humanity has evolved to being dependent on virtual media and virtual labor. Through the use of “nodes”, people are able to connect their nervous system to a global network where the possibilities seem nearly endless. Our main character, Memo is a computer hacker who accidentally picks up on a U.S. military channel which traces him to his home in Mexico. The U.S. air force mistaking him as a terrorist sends a drone to destroy his home, resulting in his father’s death. From this point, Memo begins his journey to Tijuana to find a way to support his family. In Tijuana, he acquires black market nodes and begins working in a virtual labor sweatshop known as a “sleep dealer”.
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By connecting several input jacks to his nodes and wearing a special set of contact lenses, Memo is capable of working on a robot whose primary function is to work on constructing a building in the United States. Although, his pay is decent enough he is capable of sending extra money back to his family, his health becomes noticeably worse. A drawback to working in a sleep dealer appears to be that it drains the life from individuals and Memo also notes his vision becoming progressively worse the more he works. The old homeless people that Memo meets when he first arrived to Tijuana appear to all have cataracts on their eyes and resembles the way Memo looks when he is wearing the contacts, possibly hinting what the long term effects could be. During one of his shifts, an accident occurs causing another worker to have a seizure; however, afterward, everyone returned to work as if nothing had occurred.
Alex Rivera Interview 1
Alex Rivera Interview 2
What sort of message was Rivera trying to convey to his audiences? In an interview talking about his movie, Rivera discusses that the idea for Sleep Dealers had been in the works since he was attending college. For one of his projects, he said he made a sort film about his father immigrating form Peru to the United States and parallels it with the story of the potato which originates from Peru and ties it to his dad becoming a “Peruvian couch potato”. Why this relates to Sleep Dealer is because Rivera’s inspiration came from noticing the way his father watched a lot of Spanish television. Even though they lived in uptown New York where for his dad was a loss of Spanish language and culture in his surrounding. Through watching television was how he would connect back to his Mexican heritage.
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Sleep Dealer represents how people use media as an escape to another world. People with nodes can feel complete immersion of experiences but lose connection to reality, such as when Memo first connects to the construction robot, he became imbalanced and almost fell over. In our society, people are addicted to their smart phones, and at times it distracts them from their surroundings. According to “Psychology Today”, 40% of the population has nomophopia, which is the fear of being without your phone. Seeing as dependent we are of our smartphones, what happens when humanity becomes dependent of virtual reality? As technology becomes more immersive, could it become even more addicting? The movie depicts a shirtless man in a cowboy hat who appears to be what William Anthony Nericcio explains as “tapped into some future cyber erotic space of pleasure and self-annihilation” (Nericcio, 2015). In this scene Rivera is trying to warn the audience about being technology dependent. The more time we spend in virtual reality could mean our physical lives will suffer. Hypothetically, if virtual reality became so well developed that it could process more information than real life then virtual reality could become the new medium of life while our physical realities begin to feel more like dreams.
Virtual Reality
Nericcio, William Anthony. “Latina/o Dystopias on the Verge of an Electric, Pathological Tomorrow: Alex Rivera’sSleep Dealer.” Review: Literature and Arts of the Americas, vol. 48, no. 1, Feb. 2015, pp. 48–54., doi:10.1080/08905762.2015.1021137.